Dejay Salmon's Point of View

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Taking both a public relations, marketing course this semester I have noticed how much these areas of business have become interrelated in recent years. The main reason being the involvement of social media and content marketing that have become necessary for businesses to be competitive. In today’s society, media buzz can make or break an industry, which is why risk management is one of the biggest responsibilities of a PR professional now, but a company must consistently be in contact with their customer’s on the web.

As I learned in my Marketing course we are currently in the Relationship Era of marketing, where businesses must keep long-term, valued relationships with both their customers and partner’s. This directly relates to the main purpose of public relations, and marketing plans are being designed to not only stay in contact with their customer but asking for their opinion. Many companies want to hear…

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